Last updated: May 2025
This Privacy Policy explains how Goodbye Admin (“Goodbye Admin”, “we”, “us”, “our”), a trading name of Digital Marketing Africa Pty Ltd, collects, uses, discloses and protects your personal information when you use our website, submit your details, or engage with our services.
We are committed to complying with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable South African data protection laws.
By using our website, submitting information, or interacting with our services, you agree to the processing of your personal information as set out in this Privacy Policy.
Goodbye Admin is a trading name of Digital Marketing Africa Pty Ltd, a South African digital marketing company that designs and implements customer acquisition and sales systems for local businesses.
Trading Name: Goodbye Admin
Legal Entity: Digital Marketing Africa Pty Ltd
Website: https://www.goodbyeadmin.com
Email: [email protected]
For POPIA purposes, we act as the responsible party for the personal information we collect and process.
Our designated Information Officer is listed as: Information Officer – Digital Marketing Africa Pty Ltd.
This Privacy Policy applies when:
• You visit or use our website or landing pages
• You submit forms, surveys or enquiries
• You interact with us via email, WhatsApp, social media or phone
• You book or attend consultations
• You use any service provided by Goodbye Admin
This policy does not apply to third-party websites or platforms we do not control.
Depending on your interaction with us, we may collect the following categories of personal information.
• Name and surname
• Email address
• WhatsApp or mobile number
• Business name
• Business website
• Products or services offered
• Customers you serve
• Number of employees
• Revenue ranges
• Lead sources (Google, social media, referrals, walk-ins, etc.)
• Form or survey responses
• Booking and consultation details
• IP address
• Browser and device type
• Usage data (page views, clicks, time on site)
• Tracking data from cookies and pixels (including Facebook Pixel)
• Emails, WhatsApp messages, or direct communications
• Notes from consultations
We do not intentionally collect special or sensitive personal information unless required by law or with explicit consent.
We collect personal information in three primary ways.
Directly from you
When you complete online forms, contact us, or book a consultation.
Automatically
Through cookies, analytics tools, and tracking technologies used on our website or landing pages.
From third parties
Including Facebook Lead Ads, advertising platforms, CRM tools (like Go High Level), or publicly available business data.
We process your personal information for the following purposes.
To provide consultations and respond to enquiries
To understand your business, assess your goals, and prepare a customised strategy.
To deliver and improve our services
Including designing, implementing, and optimising marketing and sales systems.
For marketing and advertising
Such as running campaigns, generating leads, and retargeting interested prospects.
For analytics and optimisation
To improve website performance, user experience, and advertising efficiency.
For legal, compliance, and security purposes
To comply with POPIA and protect our legitimate business interests.
Processing is carried out based on one or more legal grounds including consent, contractual necessity, legitimate interest, and legal obligations
We may send marketing communications that relate to our services.
You may opt out at any time by:
• Clicking the “unsubscribe” link in an email
• Contacting us at [email protected]
We comply with POPIA’s requirements for direct marketing by electronic communication.
We use cookies, analytics tools, and advertising pixels — including the Facebook Pixel — to:
• Analyse the performance of our website and funnels
• Improve user experience
• Support advertising and retargeting
You may disable cookies in your browser settings, but doing so may affect website functionality.
We do not sell your personal information.
We may share personal information with:
Such as CRM systems, automation providers, analytics tools, hosting services, and communication platforms like Go High Level.
Such as Facebook/Meta to generate and manage leads.
Where required by law or necessary to protect our business.
All operators are bound by POPIA-aligned data protection obligations.
Some service providers (such as Go High Level) may store or process personal information outside South Africa.
When information is transferred abroad, we ensure:
• Compliance with POPIA’s cross-border transfer conditions
• Appropriate safeguards are in place
We take reasonable technical and organisational measures to secure personal information, including:
• Access controls
• Secure storage and encryption where applicable
• Limiting access to authorised personnel
• Using reputable third-party tools
While no system is completely secure, we take all reasonable steps to protect your information.
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by law.
After this, information is deleted or de-identified.
You have the right to:
• Access the personal information we hold about you
• Request corrections or deletion of information
• Object to processing
• Withdraw consent at any time
• Opt out of direct marketing
To exercise your rights, contact us at [email protected].
Our services are intended for adults and businesses.
We do not knowingly collect personal information from individuals under 18.
For any privacy-related queries or POPIA requests:
Email: [email protected]
Website: https://www.goodbyeadmin.com
If you wish to lodge a complaint:
Website: https://inforegulator.org.za
Email: [email protected]
We may update this Privacy Policy from time to time.
The updated version will always be available on our website.
Last updated: May 2025